Our new product RapiTest™ represents a methodology that is consumer-led: it is quick, engaging, easy to understand, and ‘in the moment’ – speaking the language of the intended audience. Importantly it can be deployed via SMS, Chat, email and directly onto Social platforms reflecting the diversity and multi-platform nature of mobile devices.
A mobile-based survey tool that delivers high-quality compressed video or digital images & surveys.
Surveys and video or static images can be shared via SMS to respondents or embedded in the MDI’s community platform chat functionality – they can also be emailed or deployed over Line, What’sApp or WeChat communities if required.
RapiTest™ takes advantage of mobile research benefits
- Reaching a broader & more representative population as works on all mobile operating systems
- Allowing respondents to complete research in their preferred time / space
- Draws on personal mobile connection, often enhancing qualitative feedback
- Allowing in-the-moment feedback – potentially stimulated by a situational cue (e.g. in store prompting)
- Real time passive data measuring consumer compliance with each stage of research task; including point until which they stopped watching the video
Ad testing with consumers in mind…
Surveys are quick and simple to complete, gleaning top of mind responses with both closed & open ended questions
Respondents are notified when they have missed questions & importantly that their results have been successfully collected
Both branded & unbranded approaches are available & importantly for cost effective digital ad testing, both video & static images can be assessed
RapiTest works on all mobile devices including feature phones & adapts for all smartphone operating platforms including BlackBerry, Windows Phone, Android & iOS.