MEDIA RELEASE MRMW APAC 2016, Kuala Lumpur: MDI CEO James Fergusson today launched an interactive chat based platform that challenges the mobile research status quo, extending consumer engagement … [Read more...]
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NEW YEAR, NEW TIMES: WHAT’S IN STORE FOR 2015?
As we hit mid-February it’s safe to say that our New Year resolutions are either well underway or have been pushed aside for a while. Fear not! Whatever camp you may fall into, there is still plenty … [Read more...]
Wishing you a Merry Christmas from the Stable Research Team
On the first day of Christmas, Clients gave me, A list encrypted for security. On the second day of Christmas, Clients gave to me, Two groups in Parramatta, And a list encrypted for … [Read more...]
Choice, choice and more choice: Are marketing and brand managers missing the point with market research screeners?
A few years back an article in the Economist opened with the statement: If you have everything in 57 varieties, making decisions becomes hard work. The article went on to talk about the concept of … [Read more...]
Stable Research: Commitment to excellence in business ethics formally acknowledged
Leading market research company Stable Research was recently named as a finalist in the coveted Excellence in Business Ethics category of the 2014 South Eastern Sydney Business Awards organised by the … [Read more...]
Researching the Respondents
It could be said that respondents are the capital of the market research industry. Developing a relationship that supports and increases the value of that respondent both to the industry and the … [Read more...]
SMEA Survey – Outlook for SME Sector Strong but ‘Anchors’ are Holding Back Growth & Economy
Media release Monday June 16, 2014. SME Association of Australia (SMEA) Chairman Craig West today released the findings of an extensive survey conducted by the Association. The report confirmed that … [Read more...]
Pro-active market research industry initiatives key to trust and reputation
Late last year, Australian Privacy Commissioner Timothy Pilgrim revealed community research confirming that 60% of Australians have decided not to deal with an organisation because of concerns about … [Read more...]
Stable Research business survey presented to NSW Minister for Small Business
Karen Johnston, Director, Stable Research Katrina Hodgkinson, NSW Minister for Small Business & Primary Industries (Photo courtesy of Paul’s … [Read more...]
Online market research: A focus on accuracy and engagement
Would someone who takes part in a survey on a mobile phone while on crowded train have the same level of survey engagement as they would sitting in their home office on a computer? While the answer … [Read more...]
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