The latest Australian Industry (RICA) report states that 29% of all research in done in the B2B space.
This important category includes business owners, and decision makers- everything from IT managers and accountants to the small home office owner operators (SOHO)
Our Soapbox Panel collates everything you need to know to target professionals. Because a successful project is about connecting with the person that understands your product or service.
That can either be the trade involved or the department head in a big business. We can target any or all of these so we can ensure that participants are a match!
- Employment status
- 17 job roles and 28 departmental responsibilities
- 26 Industry sectors- including business size and number of employees
Job Roles
- Architect
- CEO/MD/Director/ (own Business)
- Clerical and Administrative Workers
- Community and Personal Service Workers
- C-Suite: CEO/MD/Director/CFO (with an employer)
- General Management/Senior Manager
- Labourers
- Lawyer / Solicitor / Barrister
- Machinery Operators and Drivers
- Managers- Middle Management
- Medical/Healthcare Professional
- None of the above
- Other
- Other Professionals
- Sales Workers
- Teacher/Lecturer
- Technicians and Trades Workers
Business Responsibilities
- Accounting/Tax Services
- Administration
- Consulting Services
- Employee Benefits
- Financial Services
- Financial/Banking
- General Management
- HR/Personnel Services
- Insurance
- Internet Services
- Legal Services
- Maintenance/Security Services
- Marketing/Advertising Services
- Meeting Accommodations
- Office Services/Moving
- Office Supplies/Equipment
- Operations
- Print/Copy/Photo Services
- Purchasing
- Raw Materials/Components
- Real Estate Services
- Sales
- Shipping/Mail Services
- Technology Services/Hardware & Software
- Telecommunications
- Training/Coaching
- Travel/Transportation
- Warehousing
Tradies
The busiest profession in Australia. (And some might say- the highest paid!). With our accessibility to mobiles we can SMS directly to these hectic tradesmen. We talk to them when it suits their schedule, because they certainly never answer an email.
From builders to bakers, gardeners and hairdressers to tailors and plumbers.
We have over 23 trades that we profile on our panel. We have the expertise and the people.
Trades list
- Air Conditioning & Refrigeration
- Automotive Trades
- Bakers & Pastry Chefs
- Building Trades
- Butchers
- Carpentry & Cabinet Making
- Cleaning Services
- Electricians
- Fitters, Turners & Machinists
- Floristry
- Gardening & Landscaping
- Hair & Beauty Services
- Labourers
- Locksmiths
- Maintenance & Handyperson Services
- Nannies & Babysitters
- Painters & Sign Writers
- Plumbers
- Printing & Publishing Services
- Security Services
- Tailors & Dressmakers
- Technicians
- Welders & Boilermakers
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