Customer Experience Testing
Today customers have multiple touchpoints across various channels like store, web, online shop, and social media before they actually buy a product. In fact Salesforce Reports an average of 6-8 interactions before a customer purchases.
Each of these touchpoints needs to provide a truly great experience in order to convince your customer to make that final commitment and buy. You need to ensure your customers are engaged and excited at each and every stage of their journey.
In order to complete a true Customer Journey Map and you need to research each step of the journey with real customers and understand what they do and why they are doing it. Stable Soapbox with over 100,000 consumers, ensures you have a rich, engaged experience via connecting multiple touchpoints and channels.
Usability Testing
A recent study by Roy Morgan states that Australians are used to purchasing things on the internet, with 79.4% of internet users preferring this to traditional shopping. Adding to this is the fact that 35% of e Commerce transactions were completed on mobile devices according to Australia e –Commerce Report. And with over 2.2 million apps available today, it’s only those with superior design and performance that will make it in this competitive and crowded marketplace.
We supply people for digital testing every day, everywhere. We have co-ordinated people for 400 usability projects and last year alone we organised and booked 2,500 people for tests on apps and website and software.
Our experience ranges from banking to tourism and insurance, to apps that target youth, employees or train travellers. We know the best questions to ask, we organise the bookings and we can provide the incentives. If you need an experienced UX designer to assist or a venue set up for you – we can recommend experienced researchers as well as tailored venues.
Eyetracking
This is a key method used to construct a complete picture of what your customers see. We can organise 5 or 50 people to ensure that you optimise the impact of your consumer marketing campaigns or product packs prior to launch. We send a variety of people to eye-tracking sessions, from mums with babies, to banking customers and grocery shoppers. We know all the questions to ask PRIOR to sending people to your session, so you have maximum results in minimal time. We can schedule and confirm your appointments, so you can focus on the results.
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